The aim of the project was to provide a preview event in which to try out and get to know the new Samsung Galaxy S6 ed S6. Inside the locations chosen, such as the cafè Trussardi in Milan and the Diesel Store Rome, specific events were organised for the high-paying clientele during which the new product was presented. Hosts and stewards welcomed the clients and offered technical explanations on the product on show in preview, and a DJ set and catering service reserved to the guests concluded the evening. A fashion blogger entertained the guests of the evening, interviewing them with the question “what is your 6next?”, the motto of the event. Eventually was responsible for the logistics, staff and documentation.
10 April 2015