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Samsung Note, the New Way

Objective: To present the new Samsung Galaxy Note line Creative Idea: an essential, but impactful setting, an immense white sheet suspended in the air with the S-Pen, the characterizing element of the Galaxy Note line, marked the contents of the presentation and the entire set-up.

Location: Teatro dell’Arte – Triennale di Milano Sponsor and presenter of the evening was Ilaria D’Amico, who represented the inborn elegance of the entire event and interviewed the actors of the evening. President of Samsung Italia Mr Myung and Vice President of the division TN&IT Carlo Barlocco were present to welcome the 300 invitees, among whom top dealers and journalists. Maestro Dante Ferretti, on the other hand, three-time Oscar winner for best scenography, with the character and irony that characterize his personality, talked about the history of “Gangs of New York” and “Hugo Cabaret”, and brought the audience closer to the magic of the arts and the creative process entailed in the realization of his scenography.

Client:

Samsung

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